Online PR and Reputation Management

"People don't really care how much you know until they know how much you care" Mike Mcnight

"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change" Charles Darwin

"It isn't what they say about you, it's what they whisper" Errol Flynn

There are number of reasons why online PR is and will remain a crucial component of your digital marketing success. In a world where you're judged not just by your own words and actions, but by the reactions and influences of others, a world where information traverses the network in a heartbeat and online conversations blossom and flourish in a thousand different places simultaneously, a world where social influencers can make or break your online reputation with a single online post to a blog or forum, promoting, monitoring and managing your online image are more important than ever.

  

Following is a quote from a blog related to how Dell practiced PR during crisis situation:

'Start with the worst. In June, 2005, I unwittingly unleashed a blog storm around the company. Terminally frustrated with a lemony laptop and torturous service, I vented steam on my blog, Buzzmachine.com, under the headline: “Dell sucks.” That’s not quite as juvenile as it sounds, for a Google search on any brand followed by the word “sucks” reveals the true Consumer Reports. Thousands of consumers eventually commented on and linked to my blog, saying, “me, too.” And they wondered whether Dell was listening. So Houston Chronicle tech columnist Dwight Silverman asked the company and learned that its policy toward blogs was “look, don’t touch.” Finally, in August, 2005, Business Week recounted my saga, now dubbed “Dell Hell,” as a sign of the company’s troubles: its declining customer satisfaction, disappointing revenue, and falling stock. That wasn’t all my fault. Really. But the people gathered around me were a leading indicator of Dell’s problems, which the company – and the analysts and reporters covering it – should have heeded. That August, I blogged an open letter to Michael Dell suggesting that the company read blogs, write blogs, “ask your customers what they think you should do,” and “join the conversation your customers are having without you.” And along the way, I returned my laptop and bought a Mac.
The following April, Dell did what some commenters on my blog thought would have been impractical or impossible: It dispatched technicians to reach out to complaining bloggers and solve their problems, earning pleasantly surprised buzz in return. That July, they started a blog called Direct2Dell, where it quickly had to deal with a burning battery issue. Chief Dell blogger Lionel Menchaca’s frank and direct talk gave the company a new and credible human voice. Then, last February, Michael Dell launched IdeaStorm.com, asking customers to tell the company what to do. Dell is following their advice, selling sell Linux computers and reducing the promotional “bloatware” that clogs new machines. Recently, Dell even enabled its customers to rate its own products on its own site.'

Another practical example on the same subject would be 'Nike- Write the future' campaigne.

Didn't want to jump into a lot of theory this time. So enjoy the practicality. Have a good time socializing!!!!!!!